Business of Photography

[Pho.Talk] The Art of Promoting and Selling for Photographers

[Pho.Talk] The Art of Promoting and Selling for Photographers

It is key to understand the ability to sell stems from within. In order to be effective in promoting your photography services, you must first put yourself in the appropriate state of mind, which does the selling for you. This state of mind manifests itself both before a potential client comes into contact and after. Once you are in this state of mind, all selling strategies and techniques subsequently falls into place.

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[Pho.Talk] Start Charging for your Photos when the Market does THIS!

[Pho.Talk] Start Charging for your Photos when the Market does THIS!

The single most reliable sign that you should start charging is when the market asks for your rates after seeing your work. Whether or not your photos are good enough is not the central issue - there is no objective way to assess this. Focus on putting yourself in a state of mind that enables you to convert every enquiry into a booking.

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[Pho.Talk] Share Photos with Clients the Professional Way (for FREE)

[Pho.Talk] Share Photos with Clients the Professional Way (for FREE)

Firstly, cull shots to remove technically-flawed images, then export them as jpg format. Upload the jpgs onto Pixiset by creating a client gallery, and share the gallery with the client. The client selects their favourite shots and notifies me about it. I edit their selected shots, export them as jpg and transfer through Google Drive. I then delete the photos after 30 days after they have been made available.

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[Pho.Talk] The Polite Response to Clients' Requests for Raw Files

[Pho.Talk] The Polite Response to Clients' Requests for Raw Files

A polite response consists of three main elements. Start by acknowledging your client’s concerns and expressing empathy. Then, explain how getting the raw files will not solve their concerns. You then go on to restate your boundaries, as it is important for the client to see that it is your business practices and this will gain you their respect. Lastly, you can counter-propose any alternative solutions to their concerns, if any.

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[Pho.Talk] Journey to becoming a Freelance Photojournalist

[Pho.Talk] Journey to becoming a Freelance Photojournalist

Unlike in the old days before digitisation, today, photojournalism alone won’t pay your bills, at least for a large majority of photographers. However, you can totally make it work for you by doing it freelance and shooting other jobs at the same time. To be a photojournalist, master the basic technical camera skills, be assertive in shooting close up, train your eye for remarkable scenes, and maintain a strong work ethic. Start making money by selling photos via photo agencies.

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[Pho.Talk] Sample Conference Shot List for Corporate Events

[Pho.Talk] Sample Conference Shot List for Corporate Events

Here is a quick summary of the shot list. In relation to people, shots to get include opening & closing speech, keynote speakers, panel speakers, Q&A participants, poised environmental portraits, networking group shots, organiser group shots and candid shots. In relation to venue, get shots of the entire audience, entire stage with speakers, and the empty venue. In relation to details, photograph food, name cards, notebooks, banners and decoration if any.

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[Pho.Talk] Beginner's Guide: What is Freelance Photography?

[Pho.Talk] Beginner's Guide: What is Freelance Photography?

Freelance Photographers are legally self-employed, hired by various clients on a project, contractual basis. A wide range of clients and work can be involved, including weddings, fashion, products, events, and food etc. The photographer will be in charge of marketing his services, customer management, as well as administrative matters, alongside photography.

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[Pho.Talk] Guide to Starting a Freelance Photography Business with No Experience

[Pho.Talk] Guide to Starting a Freelance Photography Business with No Experience

In this guide, you will learn the essential steps to starting a freelance photography business with no experienced needed. First, understand the business realities. Then, organise collaborations like paid shoots. Curate a portfolio, and do omni-channel marketing. Take the time to legitimise your business as soon as possible.

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